So now some advice to retailers, particularly to home improvement retailers where a bad online search capability can cost you thousands: allow your products to be pivoted to the maximum number of common product dimensions. If your customers are buying windows, they want color, size (if not custom), material*, efficiency*, number of panes, open method, and whether replacement or new construction, in addition to price, rating and brand (*in fairness Lowe's had material and Energy Star certifications as categories- but there are four binary categories for Energy Star on their mobile site which is confusing). You already have product specs on your site, now unleash the metadata possibilities!
BI BLOG - News Update
11 years ago
No comments:
Post a Comment